Written by Maren
Practical writing for the people running real businesses.
Folio started as a newsletter in 2022. It grew into a place where a small group of writers — practitioners who've spent years working with and alongside small businesses — could share what they'd actually learned.
We write about marketing, reviews, customer retention, and the unglamorous systems that make a service business work. We try not to write about things we haven't personally seen work.
The letter goes out on the first Sunday of each month. If you'd like it in your inbox, you're welcome to subscribe below.
Iwan consults with local service businesses on marketing strategy — mostly trades, clinics, and studios under twenty staff. He's been a Folio contributor since 2022.
Ada runs a one-person studio doing brand work for restaurants and shops. She writes Folio's recurring column on websites that don't get in the way.
A quiet, monthly letter.
One essay, two recommendations, sent on the first Sunday of each month. No tracking, no spam.