Field-tested guides on marketing, reviews, customer loyalty, and the daily work of running a small business.https://folio.studio/en-gbhttps://folio.studio/blog/google-reviews/https://folio.studio/blog/google-reviews/A short, practical script — the one we've used with a dozen clients to roughly triple monthly review volume without any software.Wed, 04 Mar 2026 00:00:00 GMTreviewsmarenhttps://folio.studio/blog/sms-marketing/https://folio.studio/blog/sms-marketing/How clinics, salons, and contractors are using text messages to fill the calendar — and the three rules that keep customers from unsubscribing.Wed, 18 Feb 2026 00:00:00 GMTmarketingiwanhttps://folio.studio/blog/appointment-booking/https://folio.studio/blog/appointment-booking/Most small business booking pages fail the same four ways. Here's how to audit yours in under twenty minutes.Mon, 02 Feb 2026 00:00:00 GMToperationsiwanhttps://folio.studio/blog/bakery-rebrand/https://folio.studio/blog/bakery-rebrand/Pendry & Sons has been making the same five loaves since 1984. Here's what we kept, what we changed, and the one piece of signage we put back after a month.Thu, 22 Jan 2026 00:00:00 GMTcase-studiesmarenhttps://folio.studio/blog/loyalty-programs/https://folio.studio/blog/loyalty-programs/Punch cards work. Apps almost never do. A short defence of the cheapest retention tactic on the menu.Fri, 09 Jan 2026 00:00:00 GMTretentioniwanhttps://folio.studio/blog/review-response/https://folio.studio/blog/review-response/A template that has saved more reputations than any reputation-management software we've reviewed.Sun, 14 Dec 2025 00:00:00 GMTreviewsmarenhttps://folio.studio/blog/interview-greta/https://folio.studio/blog/interview-greta/The third in our series with proprietors who've been at it for more than a decade. We talk about why she finally hired an accountant — and what it changed.Sun, 30 Nov 2025 00:00:00 GMTcase-studiesmarenhttps://folio.studio/blog/local-seo/https://folio.studio/blog/local-seo/Skip the long checklists. These are the only ranking factors we've watched matter for service businesses this year.Fri, 14 Nov 2025 00:00:00 GMTgrowthiwanhttps://folio.studio/blog/newsletter-restart/https://folio.studio/blog/newsletter-restart/What we sent, what we didn't, and the one paragraph that got us 31 replies on the first send.Thu, 30 Oct 2025 00:00:00 GMTmarketingadahttps://folio.studio/blog/website-audit/https://folio.studio/blog/website-audit/Print this, sit down with a coffee, and walk through your own site as if you'd never seen it before. You'll find at least three things to fix.Sun, 12 Oct 2025 00:00:00 GMToperationsadahttps://folio.studio/blog/referral-rules/https://folio.studio/blog/referral-rules/Most referral programs die in the same way. Avoid the three mistakes and you'll be ahead of nine out of ten competitors.Sun, 28 Sep 2025 00:00:00 GMTgrowthiwanhttps://folio.studio/blog/onboarding-email/https://folio.studio/blog/onboarding-email/Five paragraphs, no images, no buttons. Here's why it worked — and how to adapt it for your own business.Tue, 09 Sep 2025 00:00:00 GMTretentionmaren